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Lighting can dramatically change the look of your pictures. The time of day or even the weather play a factor in the look of your photos. Using normal light to your full advantage will help transform your pictures. Practice taking pictures at different times of day and eventually you will be familiar with good lighting.
Tips:
Notice the lighting in this picture. The model is placed so that the sun is behind her creating highlights on her hair and in the background. A reflector was used in front of the subject to reflect light off of the sun to brighten the eyes and face.